P – ASSION ; We will perform our roles with purpose and pride having a burning desire to achieve something spectacular by not giving up whatever it takes.

R – ESELIENT : We are fully aware of the challenges along the way as we grow and we will bravely face them head on instead of avoiding them and be determined to find a way to carry on the plan with optimism.

I – NTEGRITY : Every individual in the company uphold the highest ethical standards of honesty expecting them to do what is right in reaching their dreams.

N – URTURE : We will provide continuous personality development trainings and coaching to our employees and affiliates to unleash their potential as well as making them a well-informed educator.

C – OMMITMENT: We constantly look to improve ourselves and our services to deliver the expectations of all stakeholders.

I – NNOVATION : In this fast-changing world, we have to be flexible and be open to ideas that challenge the conventional views, adapting innovations in order to stay relevant , maintaining the vitality and sustainability of our business platforms

P – ROACTIVE. Planning is an integral part of our platform. Instead of reacting to events and waiting for opportunities, we set goals, create our own events and opportunities and put some work to achieve them.

L – EADERSHIP : We will be working collaboratively with others, accepting responsibility for the outcome of every decision made, both good and otherwise without blaming.

E – XCELLENCE :We will not rest on our accomplishments but will rather build on them in our personal and professional journey to be the best in all that we do in the quest to stand out and be known by setting new standards in the industry.

D – ISCIPLINE : We will establish a moral compass to our employees, affiliates and merchant partners that is in aligmment to our core values above ensuring everyone should maintain respect of each other in the process of accomplishing the task at hand even when challenged.